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17/04/2013

Digiday - Has Brazil Sold out of Digital Agencies?

Agencies have flocked to Brazil in recent years, snapping up any digital firms they could get their hands on ahead of the 2014 World Cup and 2016 Olympics. Brand marketers will spend big bucks around both of those events, and agencies want a piece of the action.

http://www.sapient.com/en-gb/news/news-articles/a2111.html

16/01/2013

Advertising Age - SapientNitro Buys Digital Agency iThink in Brazil

SapientNitro is buying iThink, one of Brazil's last digital agencies to remain independent after several years of rampaging through Brazil's digital market by the world's biggest ad holding companies.

http://www.sapient.com/en-gb/news/news-articles/a2110.html

15/01/2013

Strategy Magazine - SapientNitro Hires New CD

Alison Garnett joins Toronto’s SapientNitro creative team as a creative director, reporting directly to CCO Gaston Legorburu.

http://www.sapient.com/en-gb/news/news-articles/a2109.html

10/01/2013

Advertising Age - Sapient Makes Another Date-Centric Acquisition

On the heels of snapping up two firms, Iota Partners and Second Story, Sapient has acquired data-centric company mPhasize.

http://www.sapient.com/en-gb/news/news-articles/a2108.html

09/01/2013

Huffington Post - Tides Are Changing for Consumer Electronics

The real promise of new technologies is the way in which they will improve consumer experiences, both inside and outside the physical store.

http://www.sapient.com/en-gb/news/news-articles/a2107.html

07/01/2013

Mobile Marketer - NASCAR turbo-charges mobile strategy with responsive design, second-screen app

NASCAR is turbo-charging its mobile strategy for 2013 with a revamped Web site that leverages responsive design and a new application to enhance the viewing experience for fans.

http://www.sapient.com/en-gb/news/news-articles/a2106.html

21/12/2012

The Boston Business Journal - Ad Shop Soars After 2009 Acquisition

After years of helping companies create digital ads, Boston IT firm Sapient (Nasdaq: SAPE) plugged into the traditional marketing world in 2009 with its acquisition of ad agency Nitro Group in New York.

http://www.sapient.com/en-gb/news/news-articles/a2087.html

19/12/2012

WWD - More Consumers Using Digital Devices to Shop

According to GfK Roper/SapientNitro's consumer shopping survey about the in-store versus mobile-tablet shopping experience, smartphone owners are putting smartphones and other devices to greater use this year and across a variety of shopping behaviors.

http://www.sapient.com/en-gb/news/news-articles/a2086.html

18/12/2012

Contagious - Retail Trends / Seamless Technology

Retailers who provide consumers with engaging, digitally-enhanced experiences can see additional in-store sales increase by as much as 40%, according to SapientNitro’s Insights 2013 study.

http://www.sapient.com/en-gb/news/news-articles/a2084.html

17/11/2012

MediaPost - Lancome Launches Optimized Mobile, Tablet Sites

Designed and built by SapientNitro, Lancome’s updated mobile properties include product detail pages featuring color swatching, videos, how-to information and user reviews.

http://www.sapient.com/en-gb/news/news-articles/a2085.html

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