• Thinking

Mar
17
2010
It Was Theirs to Win
Posted by: Gaston Legorburu
22/12/2009 09:18:23
I've been in the interactive game since the beginning, which is actually not so long ago. I can vividly remember when Amazon.com was the benchmark for success in e-commerce. Every one of our clients looked up to Amazon as the model for customer experience and a beacon of innovation. What happened to them? Today is December 22 and I'm nervous (actually panicked) because half of my stuff is not here. In fact I'm so disturbed by this I may actually get in my car and drive to the mall, which is something I literally have avoided the last five years running. Yes, I'm that guy who does 100% of their holiday shopping online, or I should now rephrase I WAS. It's beginning to feel that heading o the store may be better at this point than lurking around the neighborhood trying to get a glimpse of that shiny UPS truck. Wish me luck.
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Emerging Experiences and ...
Posted by: Rob Gonda,Freddie Laker
17/03/2010 10:45:19
I spoke to Omar L. Gallaga from austin360 blog right before my SXSW panel about emerging trends, including mobile, augmented reality, and social media, and he posted this interview on their blog; wanted to share a few PoV’s that I provided … American-Statesman: As smartphones have gotten more popular, we’ve been hearing more and more about augmented [...]
What is A Modern Marketin...
Posted by: Rob Gonda,Freddie Laker
22/01/2010 14:14:50
Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer. Our jobs are becoming more [...]
Kickball powered by Fours...
Posted by: Juan Morales,James Allen,Cesar Santos
17/03/2010 08:21:04
You’re going to start hearing a ton about Kickball from the Gorlochs. The first alternative iPhone client for Foursquare, it brings an added layer of location-based functionality and sexy chrome to one of the most buzzed-about apps out there today. Thanks for the link The Daily Bunch
Heineken Prank
Posted by: Juan Morales,James Allen,Cesar Santos
17/03/2010 07:44:51
Well executed prank. Thanks for the link Eddie G.
Undefine Design
Posted by: Dan Willis
16/12/2009 09:03:32
Design isn’t a dark art practiced by mystic lords on mountaintops. The more we can demystify it, the better our design gets as we open our work up to the widest variety of other peoples’ expertise. There’s confusion over what skills actually fit inside design expertise, a confusion shared even by designers.
Be Russian
Posted by: Dan Willis
22/11/2009 18:25:17
Problem-solving never happens in a vacuum. Culture creates the context for our solutions, directly affects our processes, and influences how we view our goals. That’s why the 1960s space race between the Soviet Union and the U.S. remains relevant to development work done today. The Earth’s two superpowers dealt with the same daunting challenges of space [...]

 

No, I Don’t Want to Be Friends
With My Butter:
While brands still try hard to “crack the Social Media code,” most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. After all, what’s so novel about the thought of a friendship with my butter? Precisely, nothing.