Sapient’s Freddie Laker to Present at Social Networking World Forum in London
LONDON, March 5, 2008 – Freddie Laker, director of digital strategy at Sapient, will be participating in a panel discussion at the Social Networking World Forum at the Olympia Conference Centre in London on Tuesday, March 10th at 3.25pm GMT. The panel, which also includes speakers from Friends Reunited, BMW Group and Honda, will discuss the topic “Web analytics: measuring and monitoring social media”.
Laker said: “One of the key themes we are seeing in 2009 with our clients is around measurement because marketers need to justify their budgets more and more. As the take up of social media tools by marketers increases, there is a definite need to measure and monitor how these tools are impacting brands’ campaigns whether as a standalone or as part of an integrated campaign, both in the short and long term. There is definitely lots of debate on this topic, and we have our own unique opinion, so it promises to be a lively discussion at the Social Networking Forum, which I always enjoy!”
About The Social Networking World Forum – London - March 9th-10th 2009
The Forum is the perfect event for professionals to learn and discuss the future development of social media. A co-located conference on Mobile Social Networking is also taking place at the Olympia Conference Centre in London. ??The two day conference and exhibition will provide a focused platform for the global social media industry. The conference aims to address core issues such as monetisation, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks. For more information, please visit www.social networking-forum.com
About Sapient?
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Boston, Massachusetts, Sapient operates across North America, Europe and India.