BOSTON — April 2, 2009 — Sapient (NASDAQ: SAPE) announced that its Sapient Interactive group has been named the interactive agency of record for KeyCorp (NYSE: KEY), one of the nation's largest bank-based financial services companies, with assets of approximately $105 billion. As the interactive agency for KeyCorp, Sapient is delivering strategy, creative, technology and media services designed to connect KeyBank with consumers and businesses in new and innovative ways, including the microsite, “Money Needs Attention,” which launched in the fall of 2008.
The Sapient Interactive team is providing KeyBank with a combination of award-winning strategic creative expertise and extensive experience in helping leading brands create meaningful online experiences with their customers. All of these attributes are on display in the partnership’s first project, the “Money Needs Attention” microsite, which launched in the fall of 2008. The microsite is part of KeyBank’s advertising campaign designed to address customer questions and concerns around how to best manage their money in the current economic climate. The site features a variety of KeyBank client stories, videos, interactive calculators and games that provide advice on what solutions are available to customers to help them better manage their money and gain control over their financial situation.
“The KeyBank team realizes that in today’s current economic climate, organizations must rethink traditional customer service approaches in favor of ones that effectively address the evolving needs of their customers,” said Jeff Jarret, vice president, managing director, Sapient Interactive. “As its interactive agency of record, we are working with KeyBank to establish a customer-focused online presence that employs a personal style. This approach is evidenced with our first project, MoneyNeedsAttention.com, which allows KeyBank to deliver an experience that goes beyond standard banking questions to speak to people’s financial concerns and offer useful guidance through the real-life experiences of their fellow customers.”
“What sets Sapient apart from other agencies is its ability to combine superior creative, technological skills and analytics all in one package. This melding of talents allows the team to brainstorm unique ideas and then bring them to life,” said Mickey Mencin, director of advertising for KeyBank. We look forward to working with the Sapient team to launch other strategic initiatives designed to deliver value in the digital space.”
About KeyBank
Cleveland-based KeyCorp is one of the nation’s largest bank-based financial services companies, with assets of approximately $105 billion. BusinessWeek magazine recently cited Key as the top-named bank in its Customer Service Champ 2009 edition, ranking us 11th out of the top-25 companies that include many known for their customer service acumen. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. For more information, visit https://www.key.com/.
About Sapient Interactive
Sapient Interactive, a division of Sapient (NASDAQ:SAPE), is one of the largest and most innovative interactive marketing and technology services firms in the world. It creates immersive and memorable multi-channel brand experiences that deliver measurable results for clients—including major brands such as Celebrity Cruises, Sony Electronics, Honda Jet and Times Online. One of the only firms to intelligently integrate strategy, creative, advertising, media services, analytics and technology expertise under one roof, Sapient Interactive offers unparalleled experience in emerging channels including social media, mobile devices such as the iPhone, digital in-store displays, self-service kiosks and traditional media. Headquartered in Boston, Sapient Interactive has operations in 22 major cities throughout North America, Europe and Asia.