Gaston Legorburu

Executive Director and Worldwide Creative Officer

We are passionate about understanding and reaching our clients' customers. Once we connect with them, we deliver compelling brand messages.
How do we do it? Sapient helps make data actionable for our clients by harnessing technology. We use technology as a framework to how we deliver and optimize ideas in the marketplace.

Legorburu has been a driving force in the evolution of the interactive marketing business since co-founding Planning Group International (PGI). Under his leadership, PGI became the largest privately held interactive agency in the United States and was acquired by Sapient in 2006.

Throughout his career, Legorburu has spearheaded some of the most successful online campaigns in the history of the Internet. He has partnered with clients in industries ranging from financial services and travel and leisure to technology and food service.

He has helped these clients gain unparalleled insights into effectively marketing their products and services in today’s increasingly complex marketplace. Legorburu continues to provide clients with forward-thinking answers to overcome their critical business challenges.