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Sapient announced that Sapient Interactive, Sapient’s digital marketing services group, and Nitro Group won nine awards at this year’s Cannes Lions International Advertising Festival, the world’s premier showcase for excellence in advertising. Sapient, which announced its intent to acquire Nitro Group on June 17, 2009, expects to close the acquisition in July. Sapient Interactive and Nitro Group

The seemingly endless media and industry fawning over Twitter has led to the widespread debate over the merits of real-time search and the future of the search industry. Yes, Twitter is an amazing service that allows people to share their thoughts, however poignant, painful or pointless, about events as they happen. The hype, however, is reaching a fever pitch only exacerbated by Google acquisitio

World’s Largest Independent Interactive Agency to Redefine Brand Engagement Category