September 8, 2011 SapientNitro Acquires DAD, a Leader in Real-Time Marketing
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SapientNitro and DAD came together for several compelling reasons: we both operate, and succeed, at the convergence of traditional and digital; we offer unique services that complement each other; and we both share a next-generation capability set and progressive mentality that will create new ways for clients to form deeper, more meaningful connections with customers.
Together, we'll combine best-in-class brand and commerce experiences with a results-driven, actionable approach. In an era where consumers can go from browsing to shopping to buying in minutes, there's a need for a new kind of partner that can deliver real-time marketing and commerce. Whether on the web, TV, mobile device or in-store, companies increasingly need to both create and satisfy demand in the same time and space. And, by bridging the connection between rich, brand-led experiences and direct brand action, we can engage and convert consumers "in the moment," wherever they may be.