Geposted: 9. Oktober 2012
Insights 2013

Von: SapientNitro Idea Engineers

Insights offers research, observations and compelling points of view from subject matter experts to students of life, to help us all see the path we're on a bit clearer, so the next step feels a bit more confident.
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Geposted: 27. September 2012
Metadata, Content Models, and Taxonomies: Strategies for Smart Content Management

Von: Laura Lerner Senior Manager of Content Strategy

While metadata, content models, and taxonomies can sound like a bunch of technological gobbledygook, they’re really the magic behind all the experiences we deliver — so it’s time to put them in the limelight where they belong.
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Geposted: 4. September 2012
SapientNitro Global Marketing Series: Part One – CMOs Reveal Obstacles To Global Marketing

Von: Hilding Anderson and Freddie Laker Sr. Manager of Research + Insights , and VP of Global Marketing Strategy

The first article of The Evolution of Global Marketing series focuses on identifying the obstacles, and understanding the implications of these new challenges
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Geposted: 4. September 2012
SapientNitro Global Marketing Series: Part Two – The New Global Marketing Mindset

Von: Hilding Anderson, and Freddie Laker Sr. Manager of Research + Insights , and VP of Global Marketing Strategy

The second article of The Evolution of Global Marketing series posits a new “Global Marketing Mindset” of the future CMO — one more comfortable with technology, consumer insight, analytics, and multi-disciplinary strategy teams.
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Geposted: 4. September 2012
SapientNitro Global Marketing Series: Part Three – Five Ways Agencies Are Grappling With Global Marketing

Von: Hilding Anderson and Freddie Laker Sr. Manager of Research + Insights , and VP of Global Marketing Strategy

The final article of The Evolution of Global Marketing series explores the implications of these trends for agencies — how agencies can better support large global brands; it also points out major areas where they are currently struggling.
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Geposted: 20. März 2012
The Emergence of IPTV

Von: Herbert Baumberger & Roger Lay Technology Specialist & Consulting Manager

IPTV (Internet Protocol Television) has become a major business for telecommunications companies (Telcos) around the world and is on its way to mainstream adoption.
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Geposted: 26. Oktober 2011
Who is shop and who is not?

Von: Uwe Tüben Director Digital Commerce

Vergleichstudie der Online-Shops der ersten deutschen Handelsliga
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Geposted: 18. Oktober 2011
Insights 2012

Von: SapientNitro Idea Engineers .

How Digital Innovation Impacts Your Business
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Geposted: 16. August 2011
Navigator für den Onlineshop-Technologiedschungel

Von: Uwe Tüben Director Digital Commerce

Ein Leitfaden für die Auswahl der richtigen Onlineshop-Software
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Geposted: 29. Juni 2011
Mobile neue Einkaufswelt: Wie Marken ihren Platz im Loyalitätszentrum der Kunden finden

Von: Torsten Schollmayer Mobile Strategist

Für immer mehr Menschen spielt das Smartphone heute eine zentrale Rolle in ihrem privaten und beruflichen Alltag: User speichern auf dem Gerät nicht nur ihre privaten Videos, Bilder und Musik – via Facebook oder Xing laufen hier auch immer mehr persönliche oder berufliche Beziehungen zusammen. Entsprechend eng gestaltet sich das persönliche Verhältnis zu dem Gerät. Nicht umsonst tragen die meisten Nutzer ihr Mobilgerät nah am eigenen Körper, also gewissermaßen innerhalb der Intimzone.
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