Getting a job is NOT easy. Despite having the talent, the knowledge, the degree and drive to take on the “real world,” most people go on many an interview before finding the job that works for you (forgive that pun, but it’s true). That’s true of any professional, but it is especially true for recent [...]

There’s a reason why creative people in advertising get out of bed in the morning. It’s about making someone feel something — an emotion — in order to get them to act later. As we ponder a future of advertising bathed in delivering customized messages to each person, in their precise place on their every [...]

Imagine yourself travelling to the airport. You are running behind schedule. As you launch yourself out the door, you fumble with your smartphone to open the app showing the subway schedule. In the subway, as you gulp your latte, you open the airport train app to see when the next train departs. Finally, you arrive, [...]

Friends on the Internet, we’d like to introduce you to Abyah Wynn, Annie Liu, Ashton Bowles, David Sofaer and Steve Kim. Not just any talented young students from Pepperdine University, but award-winning project creators in their Advertising/Marketing class, and winners of a SapientNitro 2013 spring internship in our Santa Monica office. After spending a few [...]