In Their Own Words: Alan ...
I recently had the pleasure to speak with Alan Wexler, SapientNitro EVP and Managing Director North America and Europe, in celebration of a recent milestone — his 15-year anniversary with the company. As part of the Leadership Team at SapientNitro, it was refreshing to hear his insight into the evolution of the business and the [...]
Learning to Act in Real T...
The amount of customer data available to marketers is exploding. We have already seen data-smart businesses disrupt the video rental, newspaper and retail industries. Marketers need to get on board now or fall behind. Ironically, the huge potential of data may actually be holding marketers back. The opportunity is so big and so fundamental that [...]
5 Rules for Future Market...
We live in an always-on world where perpetual connection has transformed people’s daily lives and derailed traditional marketing approaches. It has never been more exciting, yet challenging, time to be in marketing. Marketers in the early stages of their careers have to navigate a very different consumer landscape from the one that faced their predecessors. [...]
After Graduation: Post In...
Getting a job is NOT easy. Despite having the talent, the knowledge, the degree and drive to take on the “real world,” most people go on many an interview before finding the job that works for you (forgive that pun, but it’s true). That’s true of any professional, but it is especially true for recent [...]
Algorithms Don’t Feel, Pe...
There’s a reason why creative people in advertising get out of bed in the morning. It’s about making someone feel something — an emotion — in order to get them to act later. As we ponder a future of advertising bathed in delivering customized messages to each person, in their precise place on their every [...]
No, There’s Not an App fo...
Imagine yourself travelling to the airport. You are running behind schedule. As you launch yourself out the door, you fumble with your smartphone to open the app showing the subway schedule. In the subway, as you gulp your latte, you open the airport train app to see when the next train departs. Finally, you arrive, [...]
Intern Profile: Pepperdin...
Friends on the Internet, we’d like to introduce you to Abyah Wynn, Annie Liu, Ashton Bowles, David Sofaer and Steve Kim. Not just any talented young students from Pepperdine University, but award-winning project creators in their Advertising/Marketing class, and winners of a SapientNitro 2013 spring internship in our Santa Monica office. After spending a few [...]
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Bloomberg TV's innovators:
See how technology using computer-generated imagery will enhance our everyday lives.
Rob Gonda, Digital Strategy Director, discusses an augmented reality campaign we created for Samsung TV.
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