Cambridge, Mass.—December 6, 2007—Sapient (NASDAQ: SAPE) today announced that Sapient Interactive, its marketing services group, was named a leading interactive agency in the “Forrester Wave™: Interactive Marketing Agencies, Q4 2007” (December 2007) report published by leading independent analyst firm Forrester Research.  According to the report, “Sapient is the agency for companies with complex interactive technology and marketing needs," and “Sapient possesses deep technology integration capabilities and solid measurement and analytics services.”

The report also called out the following key findings:

1. Sapient has a well-articulated process for defining clients’ needs in interactive marketing and has a large, well-skilled staff to deliver on that strategy. 

2. Sapient has a staff with diverse backgrounds and a breadth of skills (with digital and traditional media).  It has experience with all of the interactive channels and has robust tools for campaign management and reporting. 

3. Sapient has a broad set of resources for monitoring social media including third-party brand monitoring tools as well as proprietary bots and Web crawlers.  It also has a dedicated team that studies and helps implement social media channels and other emerging media.

4. Sapient’s leadership includes people with backgrounds in marketing, advertising, technology, management consulting, and research.  The average tenure is nine years.  Sapient’s CEO, chief creative officer, and business unit leads are entrepreneurs who have created value for clients and shareholders.  It has a mix of acquired talent and people that have moved up the ranks of the company.  Industry expertise of the management team includes financial services, packaged goods, travel, automotive, electronics, media, as well as marketing services.

“For the second time this year, Sapient Interactive has been recognized as an industry leader in the interactive agency space, demonstrating the depth of our creative, marketing strategy and media expertise.  This is further evidence that our differentiated strategy is working,” said Gaston Legorburu, chief creative officer of Sapient.  “Forrester’s report provides a way by which prospective customers can evaluate our solutions and further reassures our existing clients that they are partnered with one of the best in the world.  This report highlights our exceptional track record of integrating technology, strategy, creative, analytics and customer insight to solve clients’ most important brand challenges.”

Sapient Interactive is the largest independent interactive agency in the world—and the first of its kind, providing brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  The company integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition build loyalty and increase meaningful dialogue between brands and their customers.  Last April, Sapient Interactive was named the second-largest interactive marketing agency in the US by Advertising Age.  It was also named the second-largest interactive agency in Germany by the German Association for Digital Economy and the largest digital marketing agency in the United Kingdom by New Media Age.  Sapient was also recognized as a leading interactive agency in the “Forrester Wave: European Interactive Agencies – Web Design Capabilities, Q4 2007.”

Click here to request a copy of the Forrester Wave Report

About Sapient
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum.  Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India.  For more information, please visit www.sapient.com.

Gail Scibelli
Sapient
tel:  +1.617.452.1911
e-mail:  gscibelli@sapient.com

Doug Fraim
fama PR
tel:  +1.617.758.4176
e-mail:  sapient@famapr.com

Cambridge, Mass.—December 6, 2007—Sapient (NASDAQ: SAPE) today announced that Sapient Interactive, its marketing services group, was named a leading interactive agency in the “Forrester Wave™: Interactive Marketing Agencies, Q4 2007” (December 2007) report published by leading independent analyst firm Forrester Research.  According to the report, “Sapient is the agency for companies with complex interactive technology and marketing needs," and “Sapient possesses deep technology integration capabilities and solid measurement and analytics services.”

The report also called out the following key findings:

1. Sapient has a well-articulated process for defining clients’ needs in interactive marketing and has a large, well-skilled staff to deliver on that strategy. 

2. Sapient has a staff with diverse backgrounds and a breadth of skills (with digital and traditional media).  It has experience with all of the interactive channels and has robust tools for campaign management and reporting. 

3. Sapient has a broad set of resources for monitoring social media including third-party brand monitoring tools as well as proprietary bots and Web crawlers.  It also has a dedicated team that studies and helps implement social media channels and other emerging media.

4. Sapient’s leadership includes people with backgrounds in marketing, advertising, technology, management consulting, and research.  The average tenure is nine years.  Sapient’s CEO, chief creative officer, and business unit leads are entrepreneurs who have created value for clients and shareholders.  It has a mix of acquired talent and people that have moved up the ranks of the company.  Industry expertise of the management team includes financial services, packaged goods, travel, automotive, electronics, media, as well as marketing services.

“For the second time this year, Sapient Interactive has been recognized as an industry leader in the interactive agency space, demonstrating the depth of our creative, marketing strategy and media expertise.  This is further evidence that our differentiated strategy is working,” said Gaston Legorburu, chief creative officer of Sapient.  “Forrester’s report provides a way by which prospective customers can evaluate our solutions and further reassures our existing clients that they are partnered with one of the best in the world.  This report highlights our exceptional track record of integrating technology, strategy, creative, analytics and customer insight to solve clients’ most important brand challenges.”

Sapient Interactive is the largest independent interactive agency in the world—and the first of its kind, providing brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  The company integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition build loyalty and increase meaningful dialogue between brands and their customers.  Last April, Sapient Interactive was named the second-largest interactive marketing agency in the US by Advertising Age.  It was also named the second-largest interactive agency in Germany by the German Association for Digital Economy and the largest digital marketing agency in the United Kingdom by New Media Age.  Sapient was also recognized as a leading interactive agency in the “Forrester Wave: European Interactive Agencies – Web Design Capabilities, Q4 2007.”

Click here to request a copy of the Forrester Wave Report

About Sapient
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum.  Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India.  For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.

Gail Scibelli
Sapient
tel:  +1.617.452.1911
e-mail:  gscibelli@sapient.com

Doug Fraim
fama PR
tel:  +1.617.758.4176
e-mail:  sapient@famapr.com

Cambridge, Mass.—December 6, 2007—Sapient (NASDAQ: SAPE) today announced that Sapient Interactive, its marketing services group, was named a leading interactive agency in the “Forrester Wave™: Interactive Marketing Agencies, Q4 2007” (December 2007) report published by leading independent analyst firm Forrester Research.  According to the report, “Sapient is the agency for companies with complex interactive technology and marketing needs," and “Sapient possesses deep technology integration capabilities and solid measurement and analytics services.”

The report also called out the following key findings:

1. Sapient has a well-articulated process for defining clients’ needs in interactive marketing and has a large, well-skilled staff to deliver on that strategy. 

2. Sapient has a staff with diverse backgrounds and a breadth of skills (with digital and traditional media).  It has experience with all of the interactive channels and has robust tools for campaign management and reporting. 

3. Sapient has a broad set of resources for monitoring social media including third-party brand monitoring tools as well as proprietary bots and Web crawlers.  It also has a dedicated team that studies and helps implement social media channels and other emerging media.

4. Sapient’s leadership includes people with backgrounds in marketing, advertising, technology, management consulting, and research.  The average tenure is nine years.  Sapient’s CEO, chief creative officer, and business unit leads are entrepreneurs who have created value for clients and shareholders.  It has a mix of acquired talent and people that have moved up the ranks of the company.  Industry expertise of the management team includes financial services, packaged goods, travel, automotive, electronics, media, as well as marketing services.

“For the second time this year, Sapient Interactive has been recognized as an industry leader in the interactive agency space, demonstrating the depth of our creative, marketing strategy and media expertise.  This is further evidence that our differentiated strategy is working,” said Gaston Legorburu, chief creative officer of Sapient.  “Forrester’s report provides a way by which prospective customers can evaluate our solutions and further reassures our existing clients that they are partnered with one of the best in the world.  This report highlights our exceptional track record of integrating technology, strategy, creative, analytics and customer insight to solve clients’ most important brand challenges.”

Sapient Interactive is the largest independent interactive agency in the world—and the first of its kind, providing brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  The company integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition build loyalty and increase meaningful dialogue between brands and their customers.  Last April, Sapient Interactive was named the second-largest interactive marketing agency in the US by Advertising Age.  It was also named the second-largest interactive agency in Germany by the German Association for Digital Economy and the largest digital marketing agency in the United Kingdom by New Media Age.  Sapient was also recognized as a leading interactive agency in the “Forrester Wave: European Interactive Agencies – Web Design Capabilities, Q4 2007.”

Click here to request a copy of the Forrester Wave Report

About Sapient
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum.  Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India.  For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.

Gail Scibelli
Sapient
tel:  +1.617.452.1911
e-mail:  gscibelli@sapient.com

Doug Fraim
fama PR
tel:  +1.617.758.4176
e-mail:  sapient@famapr.com

Cambridge, Mass.—December 6, 2007—Sapient (NASDAQ: SAPE) today announced that Sapient Interactive, its marketing services group, was named a leading interactive agency in the “Forrester Wave™: Interactive Marketing Agencies, Q4 2007” (December 2007) report published by leading independent analyst firm Forrester Research.  According to the report, “Sapient is the agency for companies with complex interactive technology and marketing needs," and “Sapient possesses deep technology integration capabilities and solid measurement and analytics services.”

The report also called out the following key findings:

1. Sapient has a well-articulated process for defining clients’ needs in interactive marketing and has a large, well-skilled staff to deliver on that strategy. 

2. Sapient has a staff with diverse backgrounds and a breadth of skills (with digital and traditional media).  It has experience with all of the interactive channels and has robust tools for campaign management and reporting. 

3. Sapient has a broad set of resources for monitoring social media including third-party brand monitoring tools as well as proprietary bots and Web crawlers.  It also has a dedicated team that studies and helps implement social media channels and other emerging media.

4. Sapient’s leadership includes people with backgrounds in marketing, advertising, technology, management consulting, and research.  The average tenure is nine years.  Sapient’s CEO, chief creative officer, and business unit leads are entrepreneurs who have created value for clients and shareholders.  It has a mix of acquired talent and people that have moved up the ranks of the company.  Industry expertise of the management team includes financial services, packaged goods, travel, automotive, electronics, media, as well as marketing services.

“For the second time this year, Sapient Interactive has been recognized as an industry leader in the interactive agency space, demonstrating the depth of our creative, marketing strategy and media expertise.  This is further evidence that our differentiated strategy is working,” said Gaston Legorburu, chief creative officer of Sapient.  “Forrester’s report provides a way by which prospective customers can evaluate our solutions and further reassures our existing clients that they are partnered with one of the best in the world.  This report highlights our exceptional track record of integrating technology, strategy, creative, analytics and customer insight to solve clients’ most important brand challenges.”

Sapient Interactive is the largest independent interactive agency in the world—and the first of its kind, providing brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  The company integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition build loyalty and increase meaningful dialogue between brands and their customers.  Last April, Sapient Interactive was named the second-largest interactive marketing agency in the US by Advertising Age.  It was also named the second-largest interactive agency in Germany by the German Association for Digital Economy and the largest digital marketing agency in the United Kingdom by New Media Age.  Sapient was also recognized as a leading interactive agency in the “Forrester Wave: European Interactive Agencies – Web Design Capabilities, Q4 2007.”

Click here to request a copy of the Forrester Wave Report

About Sapient
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum.  Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India.  For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.

Gail Scibelli
Sapient
tel:  +1.617.452.1911
e-mail:  gscibelli@sapient.com

Doug Fraim
fama PR
tel:  +1.617.758.4176
e-mail:  sapient@famapr.com