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Cambridge, Mass. — Sapient (NASDAQ: SAPE), ), a leading business consulting and technology services firm, today announced that design pioneer, software publisher/developer, and author Clement Mok will expand his role at Sapient and serve as Global Director of Design Planning. Mok is currently a member of Sapient’s Innovation Council and former Chief Creative Officer of the firm. In his expanded role, Mok will provide leadership and direction to further shape and propel Sapient’s digital marketing and Web design services.
Digital marketing and Web design comprise a significant and growing part of Sapient's overall business and technology services portfolio. Sapient has created and managed large-scale Web solutions for some of the world’s leading brands, working closely with clients to define, improve, operate and measure the business impact of their Web and interactive channels. Nissan, Sony, Hilton International, and BP are among the many clients currently working with Sapient to accelerate their businesses through their online channels.
According to Forrester Research, spending on digital marketing will increase in the U.S. by more than 80% to over $15 billion by 2008.1 In the past year, Sapient has experienced significant and renewed investment by clients to improve their multi-channel marketing, commerce, and self-service platforms, including the Web, kiosks, and handheld devices.
“Sapient has always been ahead in being able to bring a true blend of business, technology and design expertise to solving its clients’ business problems. I am very excited to play a key role in helping Sapient take its services to the next level,” said Mok. Mok will report to Sapient’s Co-Chairman and Co-Chief Executive Officer Jerry A. Greenberg and will work closely with Sapient’s leadership team and members of Sapient’s user research and design teams worldwide.
“As consumers continue to adopt the Internet and other technologies, large companies are shifting their marketing spend away from traditional channels. Today, companies are experimenting with different approaches to build their brands, including moving more of their marketing spend to the Internet,” said Greenberg. “Clement is uniquely suited to help our clients benefit from this shift by setting a higher standard for the possibilities and results they can achieve from digital marketing.”
Mok, who is the former president of the American Institute of Graphic Arts, America's largest communication design professional organization, currently serves as Chief Executive Officer of CMCD’s Visual Symbols Library and is the principal consultant of The Office of Clement Mok. During his two-decade career, Mok has consulted for clients such as Adobe, American Express, Apple, Hallmark, IBM, Mayo Clinic, Microsoft, Nagano Winter Olympic Committee, Nintendo, QVC, Sony, United Airlines, UPS, and Wells Fargo Bank. Mok founded the preeminent design firm Studio Archetype, which was acquired by Sapient in 1998. Previously, he spent five years as a creative director at Apple Computer, where he worked on the launch of the Macintosh.
Both an advocate and thought leader for the design industry, Mok has received more than 100 awards from numerous professional organizations and publications. Earlier this year, he was named World's Outstanding Chinese Designer 2003 by the Hong Kong Design Centre. Additionally, he is the author of one of the definitive design guides, Designing Business.
About Sapient
Sapient is a leading business consulting and technology services firm that plans, designs, implements, and manages information technology to improve business performance for Global 2000 clients. Sapient was founded in 1991 based on a single promise: to deliver the right business results, on time and on budget. Sapient's fixed-price/fixed-time model, combined with industry, design, technology, and process expertise, provides clients with the highest business value at the lowest total cost of ownership. Headquartered in Cambridge, Massachusetts, Sapient has offices in Canada, Germany, India, the United Kingdom, and the United States. More information about Sapient can be found at www.sapient.com
Sapient is a registered service mark of Sapient Corporation.
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| press contact(s) |
| Complete the following section for Press Releases. |
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Jenny McLean
Sapient
+1 310 264 5277
jmclean@sapient.com
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Amy Airasian
Cubitt Jacobs & Prosek
212-896-1242
amy@cjpcom.com
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| article details |
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| Complete the following section for External News Articles.
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Cambridge, Mass. — Sapient (NASDAQ: SAPE), ), a leading business consulting and technology services firm, today announced that design pioneer, software publisher/developer, and author Clement Mok will expand his role at Sapient and serve as Global Director of Design Planning. Mok is currently a member of Sapient’s Innovation Council and former Chief Creative Officer of the firm. In his expanded role, Mok will provide leadership and direction to further shape and propel Sapient’s digital marketing and Web design services.
Digital marketing and Web design comprise a significant and growing part of Sapient's overall business and technology services portfolio. Sapient has created and managed large-scale Web solutions for some of the world’s leading brands, working closely with clients to define, improve, operate and measure the business impact of their Web and interactive channels. Nissan, Sony, Hilton International, and BP are among the many clients currently working with Sapient to accelerate their businesses through their online channels.
According to Forrester Research, spending on digital marketing will increase in the U.S. by more than 80% to over $15 billion by 2008.1 In the past year, Sapient has experienced significant and renewed investment by clients to improve their multi-channel marketing, commerce, and self-service platforms, including the Web, kiosks, and handheld devices.
“Sapient has always been ahead in being able to bring a true blend of business, technology and design expertise to solving its clients’ business problems. I am very excited to play a key role in helping Sapient take its services to the next level,” said Mok. Mok will report to Sapient’s Co-Chairman and Co-Chief Executive Officer Jerry A. Greenberg and will work closely with Sapient’s leadership team and members of Sapient’s user research and design teams worldwide.
“As consumers continue to adopt the Internet and other technologies, large companies are shifting their marketing spend away from traditional channels. Today, companies are experimenting with different approaches to build their brands, including moving more of their marketing spend to the Internet,” said Greenberg. “Clement is uniquely suited to help our clients benefit from this shift by setting a higher standard for the possibilities and results they can achieve from digital marketing.”
Mok, who is the former president of the American Institute of Graphic Arts, America's largest communication design professional organization, currently serves as Chief Executive Officer of CMCD’s Visual Symbols Library and is the principal consultant of The Office of Clement Mok. During his two-decade career, Mok has consulted for clients such as Adobe, American Express, Apple, Hallmark, IBM, Mayo Clinic, Microsoft, Nagano Winter Olympic Committee, Nintendo, QVC, Sony, United Airlines, UPS, and Wells Fargo Bank. Mok founded the preeminent design firm Studio Archetype, which was acquired by Sapient in 1998. Previously, he spent five years as a creative director at Apple Computer, where he worked on the launch of the Macintosh.
Both an advocate and thought leader for the design industry, Mok has received more than 100 awards from numerous professional organizations and publications. Earlier this year, he was named World's Outstanding Chinese Designer 2003 by the Hong Kong Design Centre. Additionally, he is the author of one of the definitive design guides, Designing Business.
About Sapient
Sapient is a leading business consulting and technology services firm that plans, designs, implements, and manages information technology to improve business performance for Global 2000 clients. Sapient was founded in 1991 based on a single promise: to deliver the right business results, on time and on budget. Sapient's fixed-price/fixed-time model, combined with industry, design, technology, and process expertise, provides clients with the highest business value at the lowest total cost of ownership. Headquartered in Cambridge, Massachusetts, Sapient has offices in Canada, Germany, India, the United Kingdom, and the United States. More information about Sapient can be found at www.sapient.com
Sapient is a registered service mark of Sapient Corporation.
# # #
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| press contact(s) |
| Complete the following section for Press Releases. |
 |
|
Jenny McLean
Sapient
+1 310 264 5277
jmclean@sapient.com
|
|
Amy Airasian
Cubitt Jacobs & Prosek
212-896-1242
amy@cjpcom.com
|
| article details |
 |
| Complete the following section for External News Articles.
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Cambridge, Mass. — Sapient (NASDAQ: SAPE), ), a leading business consulting and technology services firm, today announced that design pioneer, software publisher/developer, and author Clement Mok will expand his role at Sapient and serve as Global Director of Design Planning. Mok is currently a member of Sapient’s Innovation Council and former Chief Creative Officer of the firm. In his expanded role, Mok will provide leadership and direction to further shape and propel Sapient’s digital marketing and Web design services.
Digital marketing and Web design comprise a significant and growing part of Sapient's overall business and technology services portfolio. Sapient has created and managed large-scale Web solutions for some of the world’s leading brands, working closely with clients to define, improve, operate and measure the business impact of their Web and interactive channels. Nissan, Sony, Hilton International, and BP are among the many clients currently working with Sapient to accelerate their businesses through their online channels.
According to Forrester Research, spending on digital marketing will increase in the U.S. by more than 80% to over $15 billion by 2008.1 In the past year, Sapient has experienced significant and renewed investment by clients to improve their multi-channel marketing, commerce, and self-service platforms, including the Web, kiosks, and handheld devices.
“Sapient has always been ahead in being able to bring a true blend of business, technology and design expertise to solving its clients’ business problems. I am very excited to play a key role in helping Sapient take its services to the next level,” said Mok. Mok will report to Sapient’s Co-Chairman and Co-Chief Executive Officer Jerry A. Greenberg and will work closely with Sapient’s leadership team and members of Sapient’s user research and design teams worldwide.
“As consumers continue to adopt the Internet and other technologies, large companies are shifting their marketing spend away from traditional channels. Today, companies are experimenting with different approaches to build their brands, including moving more of their marketing spend to the Internet,” said Greenberg. “Clement is uniquely suited to help our clients benefit from this shift by setting a higher standard for the possibilities and results they can achieve from digital marketing.”
Mok, who is the former president of the American Institute of Graphic Arts, America's largest communication design professional organization, currently serves as Chief Executive Officer of CMCD’s Visual Symbols Library and is the principal consultant of The Office of Clement Mok. During his two-decade career, Mok has consulted for clients such as Adobe, American Express, Apple, Hallmark, IBM, Mayo Clinic, Microsoft, Nagano Winter Olympic Committee, Nintendo, QVC, Sony, United Airlines, UPS, and Wells Fargo Bank. Mok founded the preeminent design firm Studio Archetype, which was acquired by Sapient in 1998. Previously, he spent five years as a creative director at Apple Computer, where he worked on the launch of the Macintosh.
Both an advocate and thought leader for the design industry, Mok has received more than 100 awards from numerous professional organizations and publications. Earlier this year, he was named World's Outstanding Chinese Designer 2003 by the Hong Kong Design Centre. Additionally, he is the author of one of the definitive design guides, Designing Business.
About Sapient
Sapient is a leading business consulting and technology services firm that plans, designs, implements, and manages information technology to improve business performance for Global 2000 clients. Sapient was founded in 1991 based on a single promise: to deliver the right business results, on time and on budget. Sapient's fixed-price/fixed-time model, combined with industry, design, technology, and process expertise, provides clients with the highest business value at the lowest total cost of ownership. Headquartered in Cambridge, Massachusetts, Sapient has offices in Canada, Germany, India, the United Kingdom, and the United States. More information about Sapient can be found at www.sapient.com
Sapient is a registered service mark of Sapient Corporation.
# # #
|
| press contact(s) |
| Complete the following section for Press Releases. |
 |
|
Jenny McLean
Sapient
+1 310 264 5277
jmclean@sapient.com
|
|
Amy Airasian
Cubitt Jacobs & Prosek
212-896-1242
amy@cjpcom.com
|
| article details |
 |
| Complete the following section for External News Articles.
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Cambridge, Mass. — Sapient (NASDAQ: SAPE), ), a leading business consulting and technology services firm, today announced that design pioneer, software publisher/developer, and author Clement Mok will expand his role at Sapient and serve as Global Director of Design Planning. Mok is currently a member of Sapient’s Innovation Council and former Chief Creative Officer of the firm. In his expanded role, Mok will provide leadership and direction to further shape and propel Sapient’s digital marketing and Web design services.
Digital marketing and Web design comprise a significant and growing part of Sapient's overall business and technology services portfolio. Sapient has created and managed large-scale Web solutions for some of the world’s leading brands, working closely with clients to define, improve, operate and measure the business impact of their Web and interactive channels. Nissan, Sony, Hilton International, and BP are among the many clients currently working with Sapient to accelerate their businesses through their online channels.
According to Forrester Research, spending on digital marketing will increase in the U.S. by more than 80% to over $15 billion by 2008.1 In the past year, Sapient has experienced significant and renewed investment by clients to improve their multi-channel marketing, commerce, and self-service platforms, including the Web, kiosks, and handheld devices.
“Sapient has always been ahead in being able to bring a true blend of business, technology and design expertise to solving its clients’ business problems. I am very excited to play a key role in helping Sapient take its services to the next level,” said Mok. Mok will report to Sapient’s Co-Chairman and Co-Chief Executive Officer Jerry A. Greenberg and will work closely with Sapient’s leadership team and members of Sapient’s user research and design teams worldwide.
“As consumers continue to adopt the Internet and other technologies, large companies are shifting their marketing spend away from traditional channels. Today, companies are experimenting with different approaches to build their brands, including moving more of their marketing spend to the Internet,” said Greenberg. “Clement is uniquely suited to help our clients benefit from this shift by setting a higher standard for the possibilities and results they can achieve from digital marketing.”
Mok, who is the former president of the American Institute of Graphic Arts, America's largest communication design professional organization, currently serves as Chief Executive Officer of CMCD’s Visual Symbols Library and is the principal consultant of The Office of Clement Mok. During his two-decade career, Mok has consulted for clients such as Adobe, American Express, Apple, Hallmark, IBM, Mayo Clinic, Microsoft, Nagano Winter Olympic Committee, Nintendo, QVC, Sony, United Airlines, UPS, and Wells Fargo Bank. Mok founded the preeminent design firm Studio Archetype, which was acquired by Sapient in 1998. Previously, he spent five years as a creative director at Apple Computer, where he worked on the launch of the Macintosh.
Both an advocate and thought leader for the design industry, Mok has received more than 100 awards from numerous professional organizations and publications. Earlier this year, he was named World's Outstanding Chinese Designer 2003 by the Hong Kong Design Centre. Additionally, he is the author of one of the definitive design guides, Designing Business.
About Sapient
Sapient is a leading business consulting and technology services firm that plans, designs, implements, and manages information technology to improve business performance for Global 2000 clients. Sapient was founded in 1991 based on a single promise: to deliver the right business results, on time and on budget. Sapient's fixed-price/fixed-time model, combined with industry, design, technology, and process expertise, provides clients with the highest business value at the lowest total cost of ownership. Headquartered in Cambridge, Massachusetts, Sapient has offices in Canada, Germany, India, the United Kingdom, and the United States. More information about Sapient can be found at www.sapient.com
Sapient is a registered service mark of Sapient Corporation.
# # #
|
| press contact(s) |
| Complete the following section for Press Releases. |
 |
|
Jenny McLean
Sapient
+1 310 264 5277
jmclean@sapient.com
|
Amy Airasian
Cubitt Jacobs & Prosek
212-896-1242
amy@cjpcom.com
|
| article details |
 |
| Complete the following section for External News Articles.
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