Duncan Watts is a principal research scientist at Yahoo! Research, and the author of "Everything is Obvious: Once You Know The Answer."  Prior to joining Yahoo!, he was a professor of Sociology at Columbia University.

Frank Rose is the author of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, just published by Norton. As a contributing editor at Wired and a contributing writer at Fortune before that, he has written extensively about the intersection of media and technology.

Alan Herrick is President and CEO of Sapient and serves on its Board of Directors. He works closely with the Sapient leadership team to set strategy and foster a culture of innovation.

As Worldwide Chief Creative Officer for SapientNitro, Gaston Legorburu oversees the company's overall creative vision and helps our clients gain unparalleled insights into effectively marketing their products and services in today's increasingly complex marketplace.

iEX begins with a cocktail reception and exclusive tour of SapientNitro's Digital Boutique. Guests will have the opportunity to network with industry leaders and peers while exploring hands-on how disruptive technologies are changing the consumer experience and creating new platforms for leveraging customer data, increasing sales and driving brand loyalty.

Hors d'oeuvres will be served.